Choosing when to release your game doesn't have to follow the same pattern every year. For example, for nine months, we receive a smattering of sizeable game launches, and then suddenly all the big AAA releases arrive in the same six week window.
Christmas is, of course, an important time to to release your game. The festive sales window is hugely lucrative and, for some companies, can account for up to 60% of their annual business.
But it's also a hugely competitive and expensive time to release games. In 2018 it was a bloodbath, and for every successful product there were two that didn't achieve the results that were expected.
Some publishers avoid the festive period and push their games into Q1. But this can also result in a month as competitive as February 2019, with Anthem, Crackdown 3, Far Cry: New Dawn and Metro Exodus all releasing within seven days of each other. And not all of those games were happy once the week was done. View all..
Christmas is, of course, an important time to to release your game. The festive sales window is hugely lucrative and, for some companies, can account for up to 60% of their annual business.
But it's also a hugely competitive and expensive time to release games. In 2018 it was a bloodbath, and for every successful product there were two that didn't achieve the results that were expected.
Some publishers avoid the festive period and push their games into Q1. But this can also result in a month as competitive as February 2019, with Anthem, Crackdown 3, Far Cry: New Dawn and Metro Exodus all releasing within seven days of each other. And not all of those games were happy once the week was done. View all..
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